![]() ![]() "The Plascon Inspire Me app is all about individuals getting inspired and translating this inspiration into masterpieces,” explains Renier Kriel, director at 4i Mobile Applications. “The app is not only a way for us to interact more closely with our consumers, but to also to make painting easier and more accessible to everybody, putting the user back in control.” “With a history of over 120 years, it’s great for Plascon to be recognised in the mobile and technological landscape,” says Lauren Shantall, Plascon’s PR and social media manager. #INSPIREME APP DOWNLOAD#Having launched officially in May with over 10 000 download since its inception, the Plascon InspireMe app, or what could be dubbed as ‘Plascon’s-Pocket-Paint-Professional’, allows users to identify and browse through colours in the Plascon range and receive advice on products, surfaces and common paint problems. “The MTN Business App of the Year is a real reflection of finding talented South Africans that are driving such mobility and exploring the potential that apps have for social and economic upliftment.” “Making a difference through technological innovation is something that can be achieved when there’s collaboration,” says Nomalanga Nkosi, GM for Business Marketing at MTN Business. The event recognised and celebrates South Africa’s local talent and promoted the country as an innovation hub in the mobile space. Held on Wednesday, 1 August at The Venue, in Melrose Arch, the App awards showcased mobile applications that have made an impact over the last 12 months and the people behind them. The Plascon Inspire Me App won in its category by a 67% majority vote, and then was further nominated by the judges as a finalist in the Overall App of the Year category, in which it came third in South Africa. ![]()
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